In 2010 HMB announced it signed a major licensing deal with TUTM Entertainment (most recently known for expanding the Uglydoll Brand into world-wide distribution and winning it the "Specialty Toy of the Year Award" by the American Toy Industry) to create a new line of HMB products and expand the company's distribution channels. Lori and Ryan are also currently filming a new Reality TV series about the HMB brand.
High Maintenance Bitch has been acknowledged by American Entrepreneur, Business Week and New York Times Best Selling Author, and Marketing Guru Seth Godin.
Seth Godin has written such Best-Selling books as "Purple Cow" and "Dip"